Event Description

The 15th online conference event organized by THE PLAN magazine for IRIS CERAMICA GROUP will take place on Thursday, November 26, from 6 pm CET (12 pm US EST, 5 pm GMT): The Architects Series – A Documentary on Zaha Hadid Architects. Patrik Schumacher is the protagonist of The Architects Series’ 15th episode. Zaha Hadid Architects is the British architecture studio founded by renowned and awarded architect and designer Zaha Hadid. Patrik Schumacher, since 2016 Principal of Zaha Hadid Architects, together with his collaborators, will show us the London studio’s completed and future projects. The screening of the approximately 30-minute video documentary will be followed by a live lecture by Patrik Schumacher: “Cyber Space and the Autopoiesis of Architecture”. The event will offer a deeper insight into the studio’s design philosophy, while providing an opportunity to discuss issues related to the world of architecture. The event will conclude with a Q&A session, in which participants will be able to ask questions directly to the architect.

The course is under approval by AIA CES-USA, approved by CPD-UK for RIBA members for learning units recognition and by CNACPP for accreditation 2 CFP, Crediti Formativi Professionali - Italy only.

Event Content

Zaha Hadid Architects (ZHA)

Zaha Hadid Architects (ZHA) has redefined 21st-Century architecture with a repertoire of projects that have captured the world’s attention. Shape and space intertwine in the structure of its buildings as they evolve out of their surroundings. Each project combines unshakeable optimism for the future with the concepts of connectivity and integration. ZHA has worked on some 950 projects worldwide, of which sixty are currently under construction. The company can count on more than four hundred passionate, committed, highly-qualified professionals who are faithfully carrying architect Zaha Hadid’s legacy forward. 

Patrik Schumacher

Patrik Schumacher is Pricipal of Zaha Hadid Architects. Since he began his career at the firm in 1988, he has made a key contribution to the firm’s development into the global architecture and design brand that it is today. In 2008, he coined the word “Parametricism”, and has since published a series of posters promoting Parametricism as the new style for the 21st Century. In 2010/2012, he published his architectural theory in two volumes, unde<r the title “The Autopoiesis of Architecture”. Patrik Schumacher is widely acknowledged to be a leading thinker in the fields of architecture, urban planning and design. 

Cyberspace and the Autopoiesis of Architecture 

In the near future, cyberspace is where all architectural actions and innovation will unfold. Any choice made within this space involves all three of the distinct parts of a project as defined in Patrik Schumacher’s architectural theory: the organizational project, the phenomenological project, and the semiological project, of which the last is the key element. Since all urban spaces are never merely simple physical containers that transport and channel bodies/objects because they are also always spaces for travel and interaction, an information-rich communicative character becomes the very essence of all cyberspace. Whether real or virtual, designing architectural works implies the development of a spatial/visual language to enhance communicative capacity, making it possible to create environments rich in readable information that promote new forms of social interaction at all levels.